I receive requests to help people become speakers at least two to three times weekly. My response is almost always the same.
If you aspire to become a speaker, here are three key things you need to focus on.
1. Authenticity is Key
Many aspiring speakers mistakenly believe that mastering body language, speaking rhythmically, or using specific gestures is the most important aspect of speaking.
However, the truth is that authenticity should be your primary focus.
We see many speakers who may not be the most polished or technically skilled, yet they connect deeply with their audience because they are genuinely authentic.
Authenticity resonates with people. As my mother once told me, readers connect with my books because they are written from the heart.
The same principle applies to speaking—your audience wants to hear deep truths that you have personally processed and can share in an honest, heartfelt way.
2. Be Unique and Captivating
Unique is essential in an era in which people can access thousands of speeches online. Audiences will quickly lose interest if your talk is similar to countless others.
Even during movies, people check their phones, which means holding an audience’s attention for 20 to 50 minutes is no small feat.
To stand out, you must offer something fresh, engaging, and full of delightful surprises. Audiences crave an authentic, unique, and unexpected experience.
3. Don’t Rely on an Agent—Create Your Own Opportunities
A common misconception is that getting an agent or joining a speaking circuit will automatically lead to success. The reality is quite different.
Agents are hesitant to take on new speakers because they want guaranteed wins when pitching to clients.
Clients, in turn, seek speakers who can positively impact their audience, making it risky for them to take a chance on someone new.
This means that relying on an agent is not a viable strategy for securing speaking opportunities.
Additionally, there is no standardized “speaking circuit.” Instead, you must create your own opportunities.
The best way to do this is to consistently produce exceptional, authentic, unique, and engaging content. Make it as easy for event organizers to find, contact, and book you.
Rather than chasing agents, focus on sharing your message authentically and frequently. This builds trust with your audience, and once you establish that trust, opportunities will follow.
If you perform well, momentum will build naturally.
Final Thoughts
In short, if you want to become a successful speaker:
- Be authentic—speak from the heart and connect with your audience.
- Be unique—offer fresh perspectives and engaging surprises.
Note: This blog post is an adaptation of the transcript from the video below.
