Overview
The challenge facing modern organizations is clear: we’re asking people to be both innovative and disruptive—two fundamentally opposing tasks.
Innovation requires doing what you’ve always done, only better and more efficiently. Disruption, on the other hand, demands rendering your current business model obsolete to create something entirely new. Most digital transformations fail because they rely on structures built for economies of scale and efficiency, which lack the adaptability required for disruption.
In this keynote, John provides insights on how to build dual-purpose teams: one focused on optimizing today’s operations (the “Boeing”); and the other tasked with experimenting and adapting for tomorrow (the “jet fighter”). By understanding and implementing this dual-structure approach, organizations can position themselves to succeed both today and tomorrow.
