Lilac Flower

Future Rise Newsletter #

51

|

Feb 10, 2026


Be in the 2%

Hey

We have built a world that makes everything easier. Groceries arrive at your door. A car picks you up. You scroll to feel something. We have traded effort for convenience and in doing so we have created what Michael Easter calls an evolutionary mismatch. Our bodies and brains were designed for challenge and movement, but our environment no longer demands it. So we get restless. Anxious. Disconnected.

But a simple choice changes everything. Take the stairs.

Only 2% of people choose the stairs when an escalator or elevator is available. Not because they have to. But because they know who they are becoming.

Being in the 2% is not about punishing yourself or rejecting comfort. It's about choosing tiny doses of what's hard to stay connected to yourself. To your strength. To your energy. It reminds you that you can do challenging and hard things even when no one is watching. Especially then.

We often think change needs to be dramatic. That big breakthroughs require big declarations. But it's the quiet, consistent moments of chosen challenge that build the deepest kind of power.

So take the stairs. Do the challenging thing, the hard thing. Build a life that doesn't wait for a crisis to wake you up.

Takeaways

• Too much ease can dull your edges. Choose effort where it counts.

• Small acts of discomfort and challenge keep you strong and present.rise in value as A.I advances.

• The 2% are not waiting for life to begin. They are living it now.

Actionable Insight

Next time you have a choice, take the stairs and not the elevator. Both literally and metaphorically. 

With these small compound increases, you’ll grow to the next level.

Until next time…keep future rising

Planning an Event or Leadership Offsite?

If you’re putting together a conference, leadership offsite, innovation summit, executive retreat, or company gathering, and you’re looking for a keynote that’s future-focused, thought-provoking, and emotionally resonant - I’d love to contribute.

I’ve worked with teams from Google, Mastercard, and NASA, among others - giving keynotes on how to lead through A.I disruption, unlock human potential, and build adaptable cultures for success.

→ Check My Availability.

Looking for a Competitive Edge?

From conglomerates to one-person A.I businesses, adaptability is the ultimate competitive edge. I've developed The Adaptable Intelligence™ Framework that guides you on how to shift from control to creativity, and from efficiency to evolution.

Tomorrow’s success belongs to those who create it today.

→ Read more here.

Contact John

Subscribe to Future Rise, where each week we share bold, useful insights on how A.I isn’t replacing humans, it’s revealing our untapped genius.

Contact John

Subscribe to Future Rise, where each week we share bold, useful insights on how A.I isn’t replacing humans, it’s revealing our untapped genius.

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